Use valid timing evidence
Analyze orders with comparable timestamps and disclose coverage or incomplete values. Peak hours should not be inferred from a file that lacks most order times.
Separate volume from basket value
More orders are not the same as a higher average order value. Each may require a different readiness, bundle, item or offer response.
Connect peak demand to operations
Review cancellations, delay, downtime and ratings during busy hours so a strong campaign does not create pressure that harms the guest experience.
