A reliable view starts with the source
Define the platform, branch and period, then separate sales, orders, bank transfers and costs. A settlement notice is not treated as proof of bank receipt, and missing data is not filled with assumptions. Better decisions start with knowing where every number came from.
Comparison matters more than a snapshot
A monthly total does not show whether performance is improving. Compare suitable periods, branches, platforms, peaks and downtime. Comparison does not automatically prove a cause, but it reveals where the investigation should begin.
From observation to follow-up
Turn a finding into a defined next move: review an item, address downtime, inspect a settlement or test a campaign. The following report can then show what changed instead of restarting the analysis every month.
