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See the experience as customers do

Nama’a Mystery

Nama’a Mystery is a structured mystery shopper program in Jordan for restaurants that want evidence-based customer-experience improvement across physical and digital touchpoints.

The service

A practical view that turns operations and creativity into decisions.

The program evaluates six connected channels: branch and dine-in journey, call center, WhatsApp, delivery apps, website and social media. Structured questions, evidence and timestamps make results comparable across branches and periods.

The client receives concise performance scores, trend comparisons and practical recommendations instead of raw questionnaires, while Nama’a retains the detailed evidence securely for accountable follow-up.

Is this service for you?

From a question to a clearer decision.

For restaurant teams that need to understand differences in the customer experience across branches, visits, ordering and digital conversations.

Answers to your questions

How we work

  1. Define the channels, branches and evaluation criteria.
  2. Assess the experience using structured questions, evidence and reviewable timestamps.
  3. Combine observations and scores, then compare findings to identify improvements.

Scope, deliverables, timing and pricing are agreed before work begins, based on your needs and the available data.

Nama’a Mystery

Important questions. Straight answers.

What is restaurant mystery shopping?

It is a structured assessment of a restaurant from the customer's perspective, using defined criteria such as responsiveness, order clarity and service quality. Nama’a Mystery connects observations to evidence and timestamps so the findings can be reviewed rather than relying only on general impressions.

Does the assessment cover only branch visits?

No. Nama’a Mystery covers the branch and dine-in journey, call center, WhatsApp, delivery apps, website and social media. The scope is defined around the channels the restaurant uses.

How can branch comparisons help?

Consistent evaluation criteria, read alongside the channel and period, can highlight recurring problems or successful practices. A later assessment can review the effect of improvements; one assessment does not represent every customer's experience.

Explore the system

Connected services that can also work independently.

Nama’a CoreNama’a MenuNama’a CostMedia Buyer

Contact us

Tell us what you need. Let’s define the right service.

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