Start with identity and summary
Confirm platform, period and branch, then read sales, orders, average basket and primary indicators. Any comparison should use a suitable, disclosed reference period.
Open the item that needs explanation
Move into daily sales, cancellation detail, downtime, campaigns, deductions or transfers when needed. Detail should explain the total, not merely repeat it in another format.
End with a recommendation and later review
Important findings become recommendations or questions needing verification. The next report can review what was implemented, what changed and what still needs work.
